Marketing Management

Subject:

Business Entrepreneurship (BE)

Catalog number:

604

Unit weight:

0.50

Meet type:

LEC,RDG,SEM

Grading basis:

NUM

Cross-listing(s):

N/A

Requisites:

Prereq: GDip, MEng &MMSc Students Only

Description:

This course looks at how organizations develop a market orientation and examines the development of marketing strategy in relation to target markets selected, competitive advantages created and exploited and market positioning. The marketing mix of product, price promotion and distribution and the new product development process are also covered. MEng and GDip students only.

Topic titles:

N/A

Faculty:

Engineering (ENG)

Academic level:

GRD

Course ID:

013224