Subject:
Recreation & Leisure Studies (REC)
Catalog number:
615
Unit weight:
0.50
Meet type:
LEC
Cross-listing(s):
N/A
Requisites:
N/A
Description:
Marketing philosophy, segmentation, and marketing mix issues will be explored in the context of leisure services delivery with special attention given to public not-for-profit contexts. Current consumer research conducted in leisure contexts will be critiqued with focus on ego involvement, loyalty and commitment, group decision making, and travel role preferences.
Topic titles:
N/A
Faculty:
Health (AHS)
Academic level:
GRD
Course ID:
002900
