For more detailed course information, click on a course title below.
Bus, Entrepreneurship & Tech (BET) 600 Applied Business Leadership Skills for Entrepreneurs (0.50) LEC
Course ID: 013080
The course provides students with the opportunity to develop a range of soft skills and the business acumen necessary to maximize the likelihood of success in an entrepreneurial environment. Topics include communication and interpersonal skills, leadership, and negotiation skills. A range of applied approaches are used, including integrated cases, simulations, and interaction with the local business community. Most activities are team based.
Bus, Entrepreneurship & Tech (BET) 601 Strategically Managing the Entrepreneurial Organization (0.50) LEC
Course ID: 011687
Strategy development and implementation are examined as a means to guide decisions at each stage of the innovation and commercialization process. Insight is gained into the strategic issues faced by new ventures as they progress from seed/concept through market execution stages. Strategic analysis techniques are used to identify and analyse issues and as input into the design of the business concept and business model. The organizational structures, processes and policies used to build and maintain an entrepreneurial culture are key topics for the market execution stage.
Bus, Entrepreneurship & Tech (BET) 602 Marketing Strategies for New Technology-based Ventures (0.50) LEC
Course ID: 011688
Market-based management practices and the key relationships that enable businesses to attract, satisfy and retain customers, and grow their profits are examined. The contribution of marketing strategy to the creation of value for both customers and shareholders is emphasized. Particular attention is paid to the unique contexts of marketing knowledge-intensive products and services, new and rapidly growing markets and business markets. Familiarity is developed with the marketing activities typical for each of the seed/concept, product development and market execution stages of a new venture.
Bus, Entrepreneurship & Tech (BET) 603 Entrepreneurial Finance for the Technology-based Enterprise (0.50) LEC
Course ID: 011689
This course will provide entrepreneurs and enterprise intrapreneurs with an understanding of financing practices and principles relevant to entrepreneurial opportunities. Classes will feature a combination of theory and "real world" practices drawing from the instructor's experiences.
Bus, Entrepreneurship & Tech (BET) 604 New Technology-based Venture Creation (0.50) LEC
Course ID: 011690
The creation of new ventures is a defining attribute of entrepreneurs. While the specific focus will be on creating new independent ventures, the theory and principles discussed in this course can be applied to creating new ventures within existing corporation and to new social ventures.
The MBET program is an experiential program that combines knowing and doing. BET 604 provides the framework for doing. If affords the opportunity to apply what is learned in other BET courses to a new venture of each student's choosing.
Bus, Entrepreneurship & Tech (BET) 605 Essential Accounting for Entrepreneurs (0.50) LEC
Course ID: 011691
The purpose of this course is to introduce students to how accounting information can be used by entrepreneurs and enterprise intrapreneurs to manage an enterprise, improve decision making, and implement organizational strategy as the venture proceeds from start-up to SME to maturity. The course is split into two parts: Financial accounting (external use of financial information) and Management Accounting (the internal use of financial information).
Bus, Entrepreneurship & Tech (BET) 607 Managing Technological Innovation (0.50) LEC
Course ID: 011693
Management of technological innovation requires an understanding of the interaction of technology with all aspects of the organization to build and maintain a sustainable competitive advantage. The focus of this course is the creation of new products and services from concept through to launch. Evaluating new technologies, product development and deployment strategies are key topics.
Bus, Entrepreneurship & Tech (BET) 608 Entrepreneurial Application of Technology (0.50) LEC
Course ID: 011694
This course is designed to leverage the high-potential complementarities between MBET entrepreneurship students and University of Waterloo and Waterloo Region technology developers. The objectives are high-potential business models and licensing plans to facilitate the launch of technology-based commercial or social ventures and technology commercialization, enriched linkages between MBET and University of Waterloo researchers and technology developers, and experience in networking, opportunity assessment, partnership development, and working in and managing diverse teams.
Bus, Entrepreneurship & Tech (BET) 620 Social Entrepreneurship and Corporate Social Responsibility (0.50) LEC
Course ID: 013081
Introduces students to the concept of social entrepreneurship from a multidisciplinary perspective. Participants are challenged to rethink the historical focus on the single bottom line by showcasing emerging trends in how to make money and social impact as mutually reinforcing concepts. The course provides access to the latest thinking on social enterprises; emerging legal structures and new approaches to financing social purpose work.
