Principles of Marketing in a Globalized World: Leveraging Digital Technology

Subject: 
Digital Experience Innovation (DEI)
Catalog number: 
614
Unit weight: 
0.50
Meet type: 
LAB,LEC,SEM
Grading basis: 
NUM
Cross-listing(s): 
N/A
Requisites: 
N/A
Description: 
The objectives of this course are to provide the students with a firm understanding of market strategy and the techniques used for marketing in a globalized context. This course aims to instruct students in two primary, fundamental areas of marketing: (1) basic principles of marketing, which includes market segmentation strategies, the use of marketing channels, how to develop promotion and pricing strategies, and how to develop competitive advantage, and (2) how to leverage technology-driven, digital media for achieving marketing goals.
Topic titles: 
N/A
Faculty: 
Arts (ART)
Academic level: 
GRD
Course ID: 
014087