Subject:
Business Entrepreneurship (BE)
Catalog number:
604
Unit weight:
0.50
Meet type:
LEC,RDG,SEM
Grading basis:
NUM
Cross-listing(s):
N/A
Requisites:
GDip, MEng &MMSc Students Only
Description:
This course looks at how organizations develop a market orientation and examines the development of marketing strategy in relation to target markets selected, competitive advantages created and exploited and market positioning. The marketing mix of product, price promotion and distribution and the new product development process are also covered. MEng and GDip students only.
Topic titles:
N/A
Faculty:
Engineering (ENG)
Academic level:
GRD
Course ID:
013224
