Strategically Managing the Entrepreneurial Organization

Strategy development and implementation are examined as a means to guide decisions at each stage of the innovation and commercialization process. Insight is gained into the strategic issues faced by new ventures as they progress from seed/concept through market execution stages. Strategic analysis techniques are used to identify and analyse issues and as input into the design of the business concept and business model. The organizational structures, processes and policies used to build and maintain an entrepreneurial culture are key topics for the market execution stage.