Strategic Management of Biopharmaceutical Technology

The strategic development and commercialization of novel and incremental bio/pharma technological innovation is rapidly expanding across all industries and with it comes the need for adept management of the process. Effective management involves ensuring technological precaution such that the risks and ambiguities associated with advanced technologies are minimized. Additionally, management must be strategic to maximize the successful achievement of corporate objectives based on the alignment of internal resources with the external environment. The transfer of technology from lab to market and successful propagation is usually impeded by a lack of cohesion between scientific understanding and business adeptness. This course also serves to analyse and connect scientific principles underlying novel and incremental technologies with strategic management and the commercialization process from an entrepreneurial perspective.